It’s not easy to expand to a new audience. But it’s essential to pick up more clients for your nail salon. With more than 1.2 million hair and nail salons in the United States, you need to take your marketing up a notch if you want to stand out. Here are five tips to promote your nail salon to a younger audience.
Design better graphics
Different styles appeal to different audiences. For example, older people who grew up with print magazines might prefer the simple, straightforward white background with black text and an image above for their graphics. Younger people, however, grew up with the internet and more advanced graphics typically prefer more seamless promotions with text, graphics, and colors all integrated.
If you’re not sure where to start to create younger graphics, think about using templates. There are thousands of free nail salon poster templates available on websites like PosterMyWall. Simply find the one that you believe suits a younger audience based on your research, customize the information with the easy drag-and-drop editor, and you’re ready to post.
Upload your posters to your website and social media channels, or you can even print them out to hang around town where young people typically spend time. Great graphics catch the eye and bring more attention to your nail salon. Just make sure they catch the right, young eyes with professional templates.
Use the right social media platforms
If you want to promote your nail salon to a specific demographic, you need to know where that demographic spends their time. And in 2024, that place is social media. However, different age groups use different social media platforms. It’s important to know which platform your target audience prefers, so you can reach them effectively online.
Here’s the typical age demographics for the most popular social media platforms in 2024:
- Facebook: 50-59 years (29%), 40-49 years (22%)
- Instagram: 30-39 years (32%), 18-29 years (32%)
- Snapchat: 18-29 years (41%), 30-39 years (33%)
- TikTok: 18-29 years (35%)
- X: 30-39 years (34%), 40-49 years (21%)
As you can see, if you want to reach a younger audience, Instagram, Snapchat, and TikTok would likely be your best bet. Create a profile for your nail salon on each of the platforms and start creating content geared toward your audience’s preferences.
Follow the trends
Young people love to keep up with the latest trends. Whether about fashion, styles, or content (like memes and video trends), creating content for your nail salon based on social trends is a great way to attract a younger audience.
Of course, trends come and go quickly. The best way to keep up with the ever-changing social landscape is to stay involved. Keep a close eye on social media (especially platforms preferred by your target age group) to catch the latest trends the minute they appear. Because if you wait more than a minute, it’ll probably be gone!
If you see a type of content that’s trending on social media, try to recreate it to promote your nail salon. Not only will it catch younger people’s attention, but they might even think it’s good enough to reshare so their friends will see it, expanding your marketing reach even more.
Partner with an influencer
Influencers are social media users with large followings. And for a fee, they’ll promote businesses and products to their followers. Younger people love to follow influencers, and if one of them plugs your nail salon, you’re guaranteed to reach that younger audience.
The key to finding the perfect influencer for your business is to look for influencers in your niche. You want an influencer who specializes in fashion and style because you know that’s what their audience will be interested in. If you could find one that specializes in nails and nail art specifically, that’s even better! The closer the match, the more effective your marketing.
Typically, the larger an influencer’s following, the more expensive they are to work with. Try to find a balance between reach and cost that works for your marketing budget. Influencer marketing is especially effective for younger demographics.
Optimize your website
Although more and more young people are turning to social media for their internet searching needs, 80% of Gen Z still use search engines to find news, products, and services. And when young people go to their favorite search engine and type in “nail salon near me,” your website better be at the top!
The best way to make sure your website rises in the search engine results is to focus on search engine optimization (SEO). SEO is a set of website-building best practices that make your site more user-friendly and easier to navigate to find quality information. The better your information and navigation, the higher you’ll rank online.
Here are a few SEO best practices to implement on your nail salon website:
- Write high-quality, informative content
- Use proper heading formats
- Reduce page load times
- Use alt-text for images
- Include internal and external links
Building SEO equity takes time, but it’s definitely worth it when your site shows up at the top of the search engines results page (SERP) when young people want to look for a great nail salon in their area.
Get a younger audience for your nail salon
Times are always changing. And if you want your nail salon to keep up with the times, it’s a good idea to start catering your marketing promotions to a younger audience. Build better graphics, use the right social media platforms, follow the trends, partner with influencers, and optimize your website. Once you establish your nail salon as the place for young people to get their nails done, you’ll have more business than you know what to do with!
